About our Harper Media Website and Social Media Report

Harper Media website and social media report allows you to evaluate the effectiveness of your marketing by looking at many factors, including your website, social media activity, mobile responsiveness, blogging activity, email marketing, lead nurturing, and analytics. As a marketer, you need to be aware of how each of your marketing efforts affect your lead pipeline, and spend your limited time on the activities that will give you the most return. Marketing Grader does just this by analyzing all aspects of your marketing efforts and letting you know where you’re succeeding and what you need to spend more time improving.

Marketing Grader also outlines why you should take particular steps to improve and what your top priorities should be. With customized action items to help the top of your funnel, the middle of your funnel, and your analytics, Marketing Grader makes it easy for you to figure out your next steps.

Marketing Grader will help you understand:

• Blogging ➜ Is my blog driving results that justify the time investment, or are we wasting time doing the wrong things?
• Social Media ➜ How effectively are we using Facebook, LinkedIn, and Twitter in our marketing?
• SEO ➜ How optimized is my website to be found by people searching for my services online?
• Lead Generation ➜ Are my marketing efforts generating enough leads and sales?
• Mobile Marketing ➜ Is my web presence optimized for mobile devices?
• Competitive Benchmarking ➜ Is my marketing more or less effective than my competition?

Blogging

 

 

 

 

The facts speak for themselves. Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results. But merely blogging won’t dramatically transform your marketing. Your blog has to be well optimized and promoted, and, most of all, rich with content. A blog is a long-term marketing asset that will bring traffic and leads to your business. It introduces you as a thought leader in your space and allows you to earn people’s trust.

Business blogging helps you in respect to search engine optimization (SEO). The more blog posts you publish, the more indexed pages you create for search engines to display in their results. A blog also gives you real estate to place calls-to-action in order to generate leads. At this stage of the game you are trying to retain your blog readers and engage them further with your website and your content. Calls-to-action introduce your prospects into the buying process and helps you start qualifying them.

In your marketing grader report, we measure your blog success by looking at the following:

• Blogging frequency
• Content length
• Links to lead generating forms
• Social media popularity of blog posts
• Use of images
• Correct use of meta descriptions

Social Media

 

 

 

 

 

Social media was once a shiny new toy. It quickly infiltrated the PR and B2C marketing space. But as more social networks began to appear, and more people began to adopt the use of them, they became an intriguing space for all types of companies to be present on. At first, many businesses hardly knew what to do on social media — just that they needed to be using it.

That’s all changed now. The latest reports clearly highlight that the use of social media has been not only been adopted, but has been deeply integrated into a business’s marketing methodology.

63% of companies using social media say it has increased their marketing effectiveness.

In your marketing grader report, we measure your social media success by looking at the following:

• Your social media reach
• The frequency of your social media content creation
• How engaging your social media posts are
• How well your website is optimized for social media sharing

SEO

 

 

 

 

 

SEO has changed dramatically in just a handful of years. While the old search algorithms spurred an era of aggressive link building and obsessive keyword analysis, the new world of SEO rewards nothing so much as the persistent, steady creation of high quality content that people truly love.

This has left many marketers confused and unsure of what to do next. Should they hire more content creators? Enrich what they have with more keywords? Stay the course with paid link services?

If you’re not sure anymore what’s important, what works, and what’s hopelessly out of date in the world of SEO, you’re far from being alone.

In your marketing grader report, we measure your SEO success by looking at the following:

• The number of pages search engines have indexed from your website
• Your website’s MozRank
• Inbound links to your website
• Social media activity of your website content
• Page title, description, and page components

Lead Generation

 

 

 

 

Lead generation is the process of converting visitors on your website into leads. Usually, visitors become leads when they fill out a form in return for some sort of offer (e.g., a webinar, a trial, or something else of value) on a targeted landing page. These leads can then be qualified and distributed to your sales team for further follow up.

The lead generation process begins when you create great content that attracts qualified buyers to your site, but it only works if you then offer those visitors something they truly want, in exchange for the information they’re willing to submit in a form on a landing page.

Generating leads that are both high in quantity and quality is a marketer’s most important goal. A successful lead generation machine is what keeps your sales funnel full of qualified leads. But only 1 in 10 marketers believe that their lead generation efforts are effective. Are you one of them?

In your marketing grader report, we measure your lead generation process by looking at the following:

• Your use of forms to capture lead information
• How you use forms to link your content with your offers
• How you use marketing automation and analytics tools

Mobile

 

 

 

 

 

Marketers are beginning to realize that the mobile trend isn’t just a fad. But if you haven’t already made an investment in mobile marketing, starting now could seem a little daunting. Because it’s just one more thing to add to your ever lengthening list of things to do, right?

Little steps mean a lot in the world of mobile marketing. Consider getting started by doing just one thing. Optimize your emails for mobile. Then optimize your site. Conduct a simple test to see if a lead can convert using nothing but a mobile device. What roadblocks have you placed in the way of mobile leads?

In your marketing grader report, we measure your mobile marketing success by looking at the following:

• How well your website appears on mobile devices
• Whether your website is optimized for use on a smart phone or tablet